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Buffalo’s Brewery District has unveiled something special: they call it “18 Amazing Weeks of Summer,” and those involved hope that it will draw in tourists for multiple days. The idea is to introduce tourists and locals to downtown Buffalo by hosting an event every day. Partners have set up tours, pub crawls, concerts, sporting events, speakers and entertainment packages aimed to entice people to come to the city and stay there.

“I know I’m not a four-day destination, but I think I’m part of one,” said Earl Ketry, who has ownership positions in several properties – including the Pearl Street Grill & Brewery, the Lofts on Pearl and the Sportsmen’s Tavern on Amherst Street – that make up much of the Brewery District. The Brewery District also boasts the Hotel @ Layfayette.

Other partners include the Buffalo Bisons, Try-It Distributing and Erie Canal Harbor Corp. as well as destinations north of the border who have set up entertainment packages for sale online. The packages, made up of events and venues throughout the region, are pulled together under the one Buffalo Brewery District brand and will be marketed to potential visitors from places such as Cleveland and Toronto. Before the initiative was even formally announced, it had booked 260 people for downtown pub crawls, officials said.

Brewery tours will be offered three times a day, every day.

There also will be Sunday gospel brunches each month, an interactive dinner mystery theater at Dug’s Dive, speaker series, behind-the-scenes tours at Coca-Cola Field and overnight travel packages for wine lovers, history buffs and art aficionados.